One key pillar of Burger King's "Reclaim the Flame" initiative is highlighting its signature Whopper with premium branding and new flavor options. And this year, the chain is recruiting fans to design its next big Whopper creation.
Burger King officially bid farewell to its original mozzarella sticks in May this year, but immediately replaced them with its own unique spin on the popular snack: Mozzarella Fries.
New Whoppers and fries aren't the only exciting new additions hitting Burger King menus in 2024. In fact, the chain has been rolling out brand-new foods, beverages, and desserts at a rapid pace ever since the start of the year.
In response to growing outrage over rising fast-food prices, many chains have been introducing new value menus or meals geared toward inflation-wary customers.
In addition to treating the Whopper with the importance it deserves, Burger King's "Reclaim the Flame" initiative included a $250 million investment to update restaurants with new kitchen equipment
Burger King has been shuttering hundreds of locations annually for years now as it works to purge underperforming stores from its system and improve the health of the business as a whole.